1. DVD duplication provides a single delivery method for marketing and promotional information that cannot be matched by any other form of direct marketing:
* The visual impact of Television.
* The audio impression of Radio.
* The detail of a Catalogue.
* The targeting of Direct Mail.
* The interactivity of the Internet.
* The cost-effectiveness of Commercial Print.
* The sophistication of New Media.
Through the use of multimedia design, DVDs can relate sounds, images, ideas, and information that can inspire, educate, stimulate, and even entertain the viewer or listener.
2. The best way to stand out from the crowd is to do something unique, different and, whenever possible, something different than what your competitors are doing. Despite the incredibly powerful message that DVDs can deliver, the vast majority of direct-marketing is still done using 'traditional' means: Bulky catalogues, clumsy brochures and all manner of junk-mail. Or in other words - fodder for garbage cans and recycling bins.
What's going to gain you more attention: (A) Sending another piece of junk-mail just like all your competitors do, or (B) providing a unique and meaningful presentation via DVD? The answer, of course, is "B".
3. Not only does the result of DVD duplication get you noticed, the unique and innovative approach to your marketing makes the all important "good first impression" with your prospect or client. By association, if your message is viewed as being innovative, original and professional, then you also get viewed in the same light and thought of as being progressive, forward-thinking and creative.
4. Due to it being a more unique method of marketing communication, DVD duplication marketing pieces have greater longevity and 'pass around' value compared to other types of direct-to-client marketing. It's a unique and memorable means of contact, which gives it a perception of value and of being worth viewing. This is especially true for Mini DVD due to its small size.
5. Research has shown a response rate between 50% and 600% greater than traditional direct-mail marketing (ie: typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates).
6. Research has shown that memory retention is 50% to 60% greater with disc-based multimedia presentations than traditional printed materials (ie: 10-20% retention with print versus 40-60% with discs).
7. DVDs are more cost effective to manufacture and distribute (in many cases 10% to 40% less expensive) than catalogues, brochures, booklets, etc. Additional savings are realized on postage/shipping costs due to the reduced weight when compared to many printed pieces.
8. Discs are the only physical media which has the ability to link through to your website for immediate contact, breaking news, premium/incentive offerings, additional information, etc. Marketing through DVD duplication helps to drive website traffic, measure responses to your marketing campaign, generate web-commerce and provides increased hits to support on-line advertising revenue streams.
When you combine the dynamic and meaningful message with such a unique and practical delivery method and then factor in the low-cost of manufacturing and distribution, you will find no better means to promote your business, products and services.
For more information visit http://www.predisc.com.
About the Author:
Precision Disc Manufacturing Corp. provides factory-direct CD replication, DVD replication, CD duplication, and DVD duplication services, including top quality print and packaging solutions. For more information on DVD duplication visit http://www.predisc.com.